The difference between SEO and PPC
The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]
What is SEO?
Search Engine Optimization (SEO) focuses on optimizing your website to get traffic from organic search results, the end goal being higher rankings on the Search [...]
What is SEO?
What is SEO?
Search Engine Optimization (SEO) focuses on optimizing your website to get traffic from organic search results, the end goal being higher rankings on the [...]
Create a sales journey from each of your videos
Once your video starts generating views and interactions, you want those viewers to go to your site and engage with your sales funnel. So keep that in mind when creating and [...]
Digital Marketing Strategies, Trends & Tactics for 2024
In 2024, the "new" higher education marketing strategies are less about finding the shiny marketing tool and more about finding ways to go deeper into channels by optimizing [...]
Digital Marketing Strategies, Trends & Tactics for 2024
In 2024, the "new" higher education marketing strategies are less about finding the shiny marketing tool and more about finding ways to go deeper into channels by optimizing [...]
Why Follow Digital Marketing Blogs?
You might be wondering, “I already know everything about digital marketing hacks, keyword expertise, and strategies, so how would reading digital marketing blogs [...]
Capture Leads With Video SEO
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, [...]
Why is site content important?
We’ve all been there. You take a chance on a lower-ranking link because its title or snippet appears to have the info you’re looking to find.
But upon arriving on the [...]
Original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the [...]
What is SEO and why is it important for content creators?
Seo, or SEO for short, is the practice of optimizing your website and its content to rank higher in search engine results pages, such as Google or Bing. The goal of SEO is to [...]