Search algorithm will change. And change again.
Like it or not, but the search engine algorithms will change. With the enormous amount of information being added to the internet every second, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs), and which should not.
Therefore, the only strategy should be to remain original, informative, and helpful to your audience. Also, digital marketers should not remain focused only on Google’s algorithm, but give due consideration to Facebook’s algorithm and Bing’s algorithm as well.
Online advertising will become more expensive.
We have witnessed a tremendous growth in digital marketing practices over the last couple of years. The competition for online space and dominance over the internet is going to expand further.
And as the demand rises for top advertising spots, the prices for online advertising will also increase. While some marketers believe that PPC will die in the coming years, there will be more optimized advertisement alternatives ruling the web.
Unique, high-quality content will be the key.
Content, often referred to as the “king” in digital marketing, will remain an essential part of any online marketing campaign in the years to come. The influx of professional writers and video producers will make content marketing more competitive.
The key will be to write unique, high-quality, and interactive content that readers can connect with. Also, there will be a huge demand for niche-based writers who possess knowledge and expertise in their subject matter.
Conversion Rate Optimization to offer high ROI.
Conversion Rate Optimization (CRO) may not sound like a new term to most digital marketers, but it’s time to introduce it on your website and landing pages.
Conversion rate optimization helps you track user behavior on your site and identify elements that are producing the highest number of conversions. Instead of allocating a huge budget for advertising, marketers can use CRO to funnel more of their existing traffic into sales.
Growth hacking will continue to evolve.
The need for digital marketers to quickly grab their audiences’ attention through social media channels, viral marketing, and organic ads in 2017 will take growth hacking to an even bigger level.
The most fascinating digital marketing practice will continue to demonstrate its huge potential in the face of all odds in the coming years.
There are many digital marketing trends and strategies need to be altered to remain at the focus of user attention and search engine giants. Keep your eyes open and follow the best digital marketing practices that will keep you ahead of the innovative curve.