Small Investments! Big Returns!!!

The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

Read more

PPC: Laser-targeted visibility

How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here [...]

SEO: Improve your organic traffic

What are the pros and cons of organic traffic from search engines? Let’s begin with the pros: Awareness. Visibility in search engines for your targeted keywords [...]

SEO Trends in 2022

Each coming year, new technologies and methods appear, encompassing SEO. Search engine optimization evolves as search engines update, new methods and solutions for site [...]

How To Find The Right SEO Company

90% of internet users go through the search engines to find what they are looking for on the web. This figure more than explains the importance of Search Engine [...]

How to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social [...]

SEO Causes Business Growth

SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. [...]

Low-Cost Ways to Boost your Business Growth

It will not be simple, but if you are ready for overtime and hectic schedules, here are some easy-on-the-money ways to help you boost your business growth. Invest your [...]

Advantages Of Digital Marketing Over Traditional Marketing

Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at [...]

Difference Between Internet Marketing and Digital Marketing

Digital advertising and Internet advertising are remarkably similar, however, they do vary slightly. Let us look at the definition of both of these terms. Digital [...]

What Is a Google Algorithm Update?

Google has developed ranking algorithms that sort through billions of pages to find the best results. The code that runs the whole operation is an algorithm. Simply [...]