The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

What is Voice Search?

June 7, 2021

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Voice search allows users to ask questions and give commands to devices verbally. Amazon’s Echo, Apple’s Siri, Microsoft’s Cortana, and Google’s Nest are some of the [...]

Benefits of Press Release Writing For Your Business & Brand

May 28, 2021

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Here are the few main benefits of press releases that are constantly witnessed (and appreciated) by our clients. Instant Exposure As a small or medium business owner [...]

Google Launches the Core Algorithm Update

May 21, 2021

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Impact on Content One of the initial aims of the broad core update is to improve the quality of search results, which means content quality and user experience is key. [...]

What Is A Google Algorithm Update?

May 21, 2021

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A Google algorithm update is a change in the way that Google ranks websites in search results. These changes can be small and go unnoticed, or they can be major and impact [...]