Small Investments! Big Returns!!!

The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

Read more

2021 SEO TRENDS

One thing we always mention to our clients when it comes to SEO is that it is not a set-it and forget-it process. SEO is constantly evolving, and staying on top of the latest [...]

The Hottest SEO Trends of 2021

With most businesses and individuals using the internet to make a profit, having an online presence has never been more important. However, despite the internet being a vast [...]

2021 Google Algorithm Update

There are many pieces to UX — pleasing design, engaging and varied content, seamless navigation and overall efficiency and functionality. When it’s right, people know it. [...]

Highlighting Great Experiences in Google Search

Believe that providing information about the quality of a web page's experience can be helpful to users in choosing the search result that they want to visit. On results, the [...]

Boost Your Social Media Marketing

Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. To develop your strategy, ask yourself the following [...]

Email Marketing vs Social Media Marketing

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is [...]

Vital SEO first steps for a new website – Part 2

Step 4: Optimise your code While writing content for people is very important, you need to pay attention to how you optimise your website’s code so search engines can [...]

Vital SEO first steps for a new website – Part 1

There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and [...]

Importance and Benefits of Online Reputation Management

Because online content flows quickly, how people perceive brands can change within a wink of an eye! For this reason, every business should always trace what’s being said [...]

Reasons why your online reputation should be managed efficiently

Boosts Sales People research online for services, brands, and products before they make a final call. Even before visiting a place, people depend on online reviews by [...]