The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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Leverage Social Media for Content Distribution

  March 26, 2021
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Having your customers talk about your content on social media is great. But wouldn't it be awesome if they helped you distribute it? This is, ideally, your goal - [...]

Social Media – Get to Know Your Customers

  March 26, 2021
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The more your customers interact with your company on social media, the more you learn about them. On a basic level, the content they interact with gives you insight into [...]

Digital Marketing Tool for your business

  March 23, 2021
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Date Analytics Tools Google Analytic: Google Analytic is one of the most popular digital marketing tool to analyse data of any website. More than 90% of experts use [...]

How Do SEO & SMO Help Your Business

  March 23, 2021
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Online marketing for brands all over the globe has evolved overtime to constantly adapt to ever-changing algorithms of search engines and social media platforms. If you’re [...]

How to track your progress with SEO

  March 15, 2021
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Time to evaluate all your hard work. Tracking your progress will inform your SEO strategy and marketing tactics for ongoing strategy iterations. Remember to track with a [...]

The effects of voice on SEO

  March 15, 2021
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Voice is, therefore, transforming our approaches to technology and the internet, but what impact is it having on search engine optimization? Natural language With [...]

TECHNIQUES THAT FALL UNDER BLACK HAT SEO

  March 13, 2021
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Those who practice black hat SEO rely on breaking the rules to rank higher, and although this can be effective, you can end up having your website blacklisted. For obvious [...]

White Hat SEO vs. Black Hat SEO

  March 13, 2021
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WHAT IS WHITE HAT SEO? White hat SEO refers to any sort of strategy that follows the rules. Google sets out various recommendations and/or guidelines in terms of quality [...]

Major Ways your hosting plan can affect SEO

  February 26, 2021
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No matter what’s your site’s size, and what are the overall traffic levels, you need to be perfect in choosing the right hosting plan and deeply understand the [...]

SSL Certificate: A Necessity For Ranking Improvement

  February 26, 2021
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In SEO, an SSL certificate is a huge factor that decides the improvement or deterioration of your site’s ranking. Due to the increment in the cases of fraud, trust matter [...]