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White Hat SEO vs. Black Hat SEO

WHAT IS WHITE HAT SEO? White hat SEO refers to any sort of strategy that follows the rules. Google sets out various recommendations and/or guidelines in [...]

Meta Tags: Best Practices For Meta Description & Meta Keywords

Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be [...]

New Technologies in SEO

One can’t help but wonder what the future of SEO is, given how often Google and Bing change their algorithms. Contrary to popular belief there is not merely [...]

Why Google AdWords is Good for Your Business ?

We need to clarify that Google AdWords is not substitutive for SEO. Rather, a business needs to consider both as a whole, since both will provide traffic to [...]

The importance of link building

There have been many debates and speculations when it comes to what contributes to a site's ability to rank high in Google and drive organic traffic. Google [...]

How Social Media Plays A Huge Role In Reputation Management

Social media is a great tool for building your business’s fanbase and connecting with followers. You can upload your original content and share posts from [...]

Social media is a great tool for building your business’s fanbase and connecting with followers. You can upload your original content and share posts from [...]

The Importance of Infographics in Conveying Information

According to the Social Science Research Network, 65% of the population are “visual learners.”  Within any given market, a significant spectrum of the [...]

What Is Link Building & Why Is It Important?

Whether you're brand new to link building or have been doing it for a while, we're sure you'll find something useful in this guide. The landscape of SEO and [...]

Are you struggling to decide if you should invest in SEO or PPC?

SEO Search engine optimization (SEO) is the process of optimizing your website and webpages to rank in the organic results in search engines [...]