The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online [...]
Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms [...]
Comments Off on Creating your social media strategy – Part 3
Building the strategyFirst you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and [...]
Comments Off on Creating Your Social Media Strategy
Building the strategyFirst you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and [...]
Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal [...]
Effective social media strategy begins with self-reflection. Ask yourself:What is the core of my business?What differentiates my business?Who is my target [...]
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that [...]
Comments Off on Social Media Policies and Procedures
Companies should develop and formalize official company policies and procedures for the use of social media and social networking. For purposes of this post, [...]
Signs of a Bad Online ReputationA complete lack of information, or inaccurate results: For people who want to learn more about you, finding nothing may be [...]
Comments Off on How to Use Social Media for Marketing: Know Your Platform
We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media [...]