Your reputation is created by what people see of you from what is published and associated with your name, business, or brand on the internet. So, depending on your search results, (whether it’s good or bad information) what people find about you online has a direct effect on their perception of you before you ever meet them.
While word-of-mouth marketing is still a good source of brand recognition, online reputation management (ORM) is now a necessity for individuals, personal brands, and businesses both big and small. Today, over 90% of consumers look at online reviews before they buy from an individual or business. This means you could be losing almost all of your customer loyalty based on a few bad reviews.
Why invest in online reputation management?
There are many reasons why having a great reputation matters for both businesses and individuals.
For businesses, online reputation management is critically important. There is a stark difference between a business with a good reputation and one with a poor reputation. The truth is, having a great reputation can either make or break a business!
Who Needs Reputation Management?
Instances of When Reputation Management is Needed:
How do you know if you need reputation help? Ask yourself these questions:
- Have you been missing out on new job opportunities?
- Are clients or new sales leads just not getting back to you?
- Did you not get that promotion when you had the skill set and qualifications?
- Is there something negative online about you or your business?
- Do you have enough polished content available online to impress people?
If you answer yes to any of these questions, reputation management might be right for you.
Types of Reputation Management
Personal reputation management refers to an individual, whereas business reputation management refers to the representation of a corporate brand. Distinguishing between both categories is easy when you know your goals and needs.
There are 4 main types of reputation management services that companies and firms offer:
- Individual Reputation Management
- Business Reputation Management
- Online Review Management
- Online Privacy Management
Personal Reputation Management
In today’s world where everyone cyberstalks everyone, individual reputation management is more important than ever. Reputation management for teen students can be important to decrease the chances of being denied college entrance if admissions officers find unflattering content about them (even if that information is not true).
Brand Reputation Management
Research has shown that 88% of customers find online review sites to be trustworthy sources. Additionally, 80% have admitted to changing their mind about buying a particular product or service based on negative customer reviews found online.
Online Reputation Management
Have you ever tried Googling yourself or your business? What are some of the first things you find?
- Review Sites
- Social Networks
- Images
- Articles
- Videos
- Comments
These all get factored into your online reputation. To understand this better, let’s take a look at how search engines like Google work.
When negative links are the first thing someone sees when they Google your name or businesses, it lowers that person’s ability to trust you based on that first impression. On the other hand, review sites and other outlets with positive reviews and happy content build trust and turn happy customers into brand ambassadors.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
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