By using social content optimization, the impact of content shared via different social channels and even across devices and depending on the usage context and inherent features of each social channel, depending on your target audiences. Targeting, segmentation and an optimized social content approach usually beat the one-size-fits-all blast method many businesses really use to get their content shared. Optimizing content and a content strategy for, let\u2019s say, LinkedIn, can lead to far better results by taking the behavior of LinkedIn users and specifics of the channel and how content is used in them, into account.<\/p>\n

Typically a social content strategy:<\/strong><\/p>\n

\n
• Takes the needs and behavior of target audiences and their audiences into account.<\/li>\n
• Analyzes how target audiences and personas use different social channels to find information during each stage of their journey.<\/li>\n
• Looks at how user-generated content and social content can be integrated (for instance from social curation platforms such as Scoop.it, Pinterest or even simply Twitter embeds) to provide more context and\/or value.<\/li>\n
• Has an integrated social approach whereby the different social channels strengthen each other, while avoiding marketing fatigue or message overkill.<\/li>\n
• Is integrated with the overall content marketing strategy.<\/li>\n
• Includes a calendar per social channel and contact moment, integrated with the editorial calendar, or on top of it, that maps the content, target audiences, behavior (time to send) and KPIs.<\/li>\n
• Integrates with search that is increasingly becoming defined by social signals.<\/li>\n
• Is connected with a marketing automation platform and social media platforms so potentially interesting contacts can be followed up as social media themselves and certainly in a B2B context, rarely return leads.<\/li>\n
• Goes far beyond the simple sharing of content: monitoring, listening and understanding what target audiences are talking about or what they share should lead to production of content responding to expressed needs.<\/li>\n
• Looks at sharing behavior and triggers, as well as the ideal form and format per channel, depending on the behavior of all personas or audiences.<\/li>\n
• Focuses on how shareworthy the content is per channel and target audience.<\/li>\n
• Engages and drives to action by addressing issues, responding to questions and speaking to and through audiences.<\/li>\n
• Looks at the contextual placement of sharing buttons and tools in channels and media where sharing is important for your purposes.<\/li>\n
• Includes an approach regarding social interaction, comments, etc.<\/li>\n
• Feeds back social signals to trigger next actions and\/or spur more social interaction.<\/li>\n
• Connects social collaboration and business principles with the content strategy.<\/li>\n
• Connects the dots between organization, social technologies, content and the social Voice Of the Customer, UGC and social media evolutions.<\/li>\n
• Ties social newsroom and social command centers if these are present\/relevant.<\/li>\n<\/ul>\n

  For more details on our products and services, please feel free to visit us at <\/strong>Online Marketing Company<\/strong><\/a>, <\/strong>Online Marketing<\/strong><\/a>,<\/strong> Social Media Marketing<\/strong><\/a>, <\/strong>Internet Marketing<\/strong><\/a>, <\/strong>Internet Marketing Company<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  By using social content optimization, the impact of content shared via different social channels and even across devices and depending on the usage context and inherent features of each social channel, depending on your target audiences. Targeting, segmentation and an optimized social content approach usually beat the one-size-fits-all blast method many businesses really use to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,34,22,31,20],"class_list":["post-1155","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1156,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1156"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}