Your Web Browser<\/strong><\/p>\n
If you are actively wanting to improve your online management, then the first tool of defense is your web browser (Chrome, Firefox, Safari or whatever you prefer). Type in your name and look at the first few pages of the search results. The first page is the most important, though, as few people click through to the second or subsequent pages in a search.<\/p>\n
It might be best if you carry out an incognito search, as sometimes the browsers have a habit of customizing your searches, which would give an untrue set of results for your name. It is essential that you don\u2019t do a Google search while you are signed in as yourself or your company.<\/p>\n
Look at each result, and first decide whether the result references you or not. Split every result into one of the following categories:<\/p>\n
Don\u2019t be too upset if the Number 1 result in Google isn\u2019t about you. Only 50% of people can claim ownership of the first result for their name. Indeed, only 2% of people can claim all the items on the first page of the search results.<\/p>\n
Google Alerts<\/strong><\/p>\n
The internet is always changing. That means that somebody might post something that references you any day. You can set up a Google Alert for your name (either your personal name or your business).<\/p>\n
Google will alert you with an email when it picks up a new mention of your name. This will make it easier for you to take action, should it not be complimentary.<\/p>\n
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