AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It\u2019s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals.<\/p>\n

What is Google AdWords?<\/p>\n

Google AdWords is an advertising platform that is owned and operated by Google. Business owners use this advertising platform to position their ads on a Google search results page. You can target specific search queries that you want to gain website traffic for, such as \u201ctires\u201d or \u201cauto repair\u201d \u2013 keywords associated with your business goals. When a user clicks on your ad, they\u2019re directed to your website for more information. When this happen, the advertiser is charged for the cost of the keyword searched, which is predetermined by Google.<\/p>\n

There are a lot of benefits to running a Google AdWords campaign. Results are highly measurable through the AdWords platform. It\u2019s very cost effective in that the advertiser determines how much you\u2019d like to spend on a daily basis. The ads are also highly targeted \u2013 you can target your ads by region, device being used, specific times during the day, etc.<\/p>\n

How is it different from SEO?<\/p>\n

SEO is a marketing strategy that focuses on making your website content relevant to search engines, which enables your website to rank higher on Google\u2019s organic search results for the search terms most important to your business. By achieving a higher ranking on Google, you\u2019re giving yourself a greater advantage for gaining website traffic.<\/p>\n

Now that you have a general idea of what AdWords and SEO are, we can discuss how they compare to one another.<\/p>\n

\n
1. The most glaring difference between the two is that you pay for website traffic through AdWords, and you don\u2019t through SEO.<\/li>\n
2. More often than not, it takes a longer period of time to see results from SEO than with AdWords. You can create campaigns through AdWords that can be turned on and off instantaneously, while SEO takes a lot more time (especially for brand new websites and businesses) to build your authority with Google and earn a top ranking.<\/li>\n
3. AdWords can target a plethora of keywords at a time, while SEO needs to focus on a select few for best results.<\/li>\n
4. When you turn AdWords on and off, you\u2019re essentially turning your website traffic on and off. With SEO, organic ranking is gained over time, and your ranking will maintain itself long term.<\/li>\n<\/ol>\n

   For more details on our products and services, please feel free to visit us at <\/strong>Online Marketing Companies New Delhi<\/strong><\/a>, <\/strong>Best Online Marketing Company<\/strong><\/a>, <\/strong>Online Marketing Company<\/strong><\/a>, <\/strong>Online Marketing Companies<\/strong><\/a>, <\/strong>Online Marketing<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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