Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:<\/p>\n
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Search engine optimization (SEO)\u00a0is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO\u2014but it also contributes to all three ways people find you online.<\/p>\n
What is Social Media Optimization?<\/strong><\/p>\n Obviously, SMO has to do with social networks and their\u00a0growing importance to business. This aspect of optimization deals with enhancing your company\u2019s presence and online reputation through interactive communities\u2014not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.<\/p>\n Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.<\/p>\n What SMO is Not<\/strong><\/p>\n If you\u2019re looking to improve your SMO, it\u2019s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and\u00a0SEO.<\/p>\n Social shares carry a lot more weight when they\u2019re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks\u2014which in turn drives down your authority.<\/p>\n In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of\u00a0authoritative content for your industry.<\/p>\n Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms\u2014and changes the weight of some factors that drive search rankings.<\/p>\n Social shares are more important in calculating rankings now, and they\u2019re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality\u2014and the better you\u2019ll rank on Google.<\/p>\n For more details on our products and services, please feel free to visit us at: <\/strong>Best Online Marketing Company,<\/strong><\/a> Online Marketing Company,<\/strong><\/a> Online Marketing Companies,<\/strong><\/a> Online Marketing,<\/strong><\/a> Social Media Marketing.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways: Your company comes up early in search engine results, You\u2019re mentioned or recommended by another person or website they visit, or They already know about your company and go looking for you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,22,21,31,20],"class_list":["post-1430","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1430\/revisions\/1431"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}