SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site\u2019s visibility to search engines and their users \u2013 in other words, it can help your site show up more often in relevant searches.<\/p>\n

There are a number of things to look for when trying to improve your site\u2019s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.<\/p>\n

If you do include search terms in your site copy, make sure you\u2019re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm \u2013 cluttering your page with too many search terms (especially out of context) or putting up fake pages you don\u2019t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don\u2019t use text images for important titles, content, or links, since the Google bot doesn\u2019t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.<\/p>\n

Having other sites link to yours (whether they\u2019re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people\u2019s interests online.<\/p>\n

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There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time.<\/p>\n

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Google Ads is Google\u2019s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.<\/p>\n

Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you\u2019d like to reach, and let Google Ads create a list for you.<\/p>\n

A PPC ad solution like Google Ads doesn\u2019t have the same results as SEO, and won\u2019t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter \u2013 that is, the exact moment they\u2019re searching for a business like yours.<\/p>\n

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Why Won’t Google Ads PPC marketing help my SEO?<\/strong><\/p>\n

Google\u2019s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn\u2019t be getting the information they\u2019re looking for.<\/p>\n

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So should I invest in SEO or PPC?<\/strong><\/p>\n

Ultimately, it\u2019s up to you which option is best for your business, but it\u2019s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions \u2013 and both SEO and Google Ads can help you connect with them when they\u2019re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found \u2013 even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly, but it\u2019s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions \u2013 and both SEO and Google Ads can help you connect with them when they\u2019re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found \u2013 even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly.<\/p>\n

For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Company,<\/strong><\/a> Best Online Marketing Company India,<\/strong><\/a> Online Marketing Company India,<\/strong><\/a> Online Marketing Companies India,<\/strong><\/a> Online Marketing India.<\/a><\/strong><\/p>\n

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SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site\u2019s visibility to search engines and their users \u2013 in other words, it can help your site show up more often in relevant searches. There are a number of things to look for when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1555","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1555"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1555\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1555\/revisions\/1556"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}