Organic Landing Page Metrics<\/strong><\/li>\n<\/ol>\nKeep in mind that you don’t\u00a0only<\/em>\u00a0want to look at these metrics across your entire site. You want to track organic sessions and goal metrics for specific landing pages as well.<\/p>\n
To really understand your SEO performance, you need to have a clear understanding of how each page performs.<\/p>\n
If you’re working on building backlinks to a specific page or improving that page’s content, you need to look at its traffic to evaluate your SEO effort.<\/p>\n
Additionally, tracking landing page metrics is an opportunity to uncover your most valuable pages.<\/p>\n
Do you have a page that converts above your site average? But it ranks at the bottom of page one? This is an opportunity to put extra effort into increasing the ranking for this high-performing page.<\/p>\n
\n- Page Speed<\/strong><\/li>\n<\/ol>\n
As you\u2019re monitoring individual pages on your site, another useful SEO metric to track is page speed.<\/p>\n
Page speed is a measurement of how fast the content on each page loads.<\/p>\n
As you\u2019ve probably experienced, a long page loading time leads to a bad user experience, so it makes sense that Google uses this metric in determining SERP rankings.<\/p>\n
Page speed is not to be confused with \u201csite speed\u201d, which is the page speed of a sample of page views on your website. Page speed can be described in two ways:<\/p>\n
\n- Page load time:<\/strong>This is the time it takes to display the full content on a page.<\/li>\n
- Time to first byte:<\/strong>This is how long it takes for your browser to receive the first byte<\/li>\n<\/ul>\n
\n- Top Exit Pages<\/strong><\/li>\n<\/ol>\n
Aside from knowing which individual pages are performing the best, it\u2019s also useful to know which pages aren\u2019t performing well. One way to do that is by tracking your \u201cexit pages\u201d.<\/p>\n
Exit pages refer to the last page that people visited before leaving your website.<\/p>\n
If you identify that a large majority of your traffic is leaving after they visit a particular page, this can often indicate that the page needs some work.<\/p>\n
\n- Mobile Traffic & Rankings<\/strong><\/li>\n<\/ol>\n
Is your site ranking as well on mobile search as it is on desktop search? With Google’s switch to mobile-first indexing, optimizing for mobile is more important than ever.<\/p>\n
Plus, nearly\u00a060% of all searches are from mobile. Keeping track of your mobile traffic can indicate:<\/p>\n
\n- Mobile-friendliness issues:<\/strong>Google prefers mobile-friendly sites\u00a0in its mobile search results. If your mobile traffic remains traffic even as your overall traffic increases, it might indicate issues with mobile-friendliness.<\/li>\n
- Usage patterns:<\/strong>If you see more and more traffic coming through mobile, it can indicate shifting usage patterns in your target audience. This can tell you whether you should invest more in mobile development (such as a mobile-first site or app).<\/li>\n
- Mobile-only search terms:<\/strong>Mobile search is different from desktop search. For instance, 20% of mobile searches are\u00a0voice only. Mobile users also tend to\u00a0use fewer keywords than their desktop counterparts. Tracking mobile traffic can show whether you’re ranking for these mobile-only search terms.<\/li>\n<\/ul>\n
<\/p>\n
For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Company India,<\/strong><\/a> Internet Marketing Company New Delhi,<\/strong><\/a> Internet Marketing New Delhi,<\/strong><\/a> Online Marketing New Delhi,<\/strong><\/a> Online Marketing Company New Delhi.<\/strong><\/a><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Local Visibility This metric is especially important for those of your managing local SEO campaigns. You need to track specific metrics to ensure your organic traffic is coming from the\u00a0right audience. You can do this by tracking a few key local SEO metrics: Google Maps Rankings: Find a rank tracker (like AgencyAnalytics) that will track […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,14,15,26,16],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing-company-india","tag-internet-marketing-company-new-delhi","tag-internet-marketing-new-delhi","tag-online-marketing-company-new-delhi","tag-online-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1623"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions\/1624"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}