Advanced SEO Tips Every Blogger \u2013 Part 1<\/p>\n\n\n\n

No matter what online platform you\u2019re using, search engine optimization (SEO) is a must. Relevant keywords, quality content, and social media marketing are all important aspects of running a successful online business. If you want your blog to stand out from the competition and to really rake in the dough, follow these 12 advanced SEO strategies.<\/p>\n\n\n\n

There\u2019s no point in having a blog for your business or website if no one sees it. Search engine optimization is just as important for a blog as it is for any other website, so you\u2019ll want to take your time planning a detailed SEO strategy.<\/p>\n\n\n\n

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1. Start with Strong Keyword Research<\/strong><\/p>\n\n\n\n

If you have your own blog, you may not be tied to set-in-stone deadlines. Even so, most bloggers find that it helps to plan out their posts so there is ample time for research and brainstorming. In addition to thinking about what you\u2019re going to write, you should also perform some keyword research before you actually start to write. Why? Because keywords are the driving force behind SEO.<\/p>\n\n\n\n

When you sit down to do some keyword research, there are two ways to go. One option is to come up with some topic ideas yourself and then do the keyword research for that topic. Another option is to research trending topics in your niche (and on your competitor\u2019s blogs) and then do some research to see which keywords offer the greatest opportunity.<\/p>\n\n\n\n

There are plenty of free online tools you can use to do keyword research, so take advantage of them! Create a list of potential keywords and make note of their competition ranking and search volume. You want to strike the right balance between finding keywords that people are searching for and keywords that don\u2019t already have a ton of content. It\u2019s a skill you\u2019ll have to develop, but it will all start to make sense as you see how different blog posts perform when you get around to doing a site audit.<\/p>\n\n\n\n

2. Take Advantage of Long-Tail Keywords<\/strong><\/p>\n\n\n\n

As you do your keyword research, you\u2019ll find that certain keywords have a great deal of competition. For example, if your blog is about fitness and you type something simple like \u201cfitness advice\u201d into your Google search bar, you\u2019ll get hundreds of thousands of results. You\u2019ll see big names like Men\u2019s Journal and Self.com on the first page of search results \u2013 names that you can\u2019t possibly compete with.<\/p>\n\n\n\n

So, how do you work your way into the first page of Google search results? By taking advantage of long-tail keyword opportunities.<\/p>\n\n\n\n

Using \u201cfitness advice\u201d as an example, a long-tail keyword would be a string of words you put into the search bar to find specific information. If you think about it, people probably aren\u2019t going to be searching for general fitness advice anyway \u2013 they\u2019ll be looking for advice about specific fitness topics such as exercise motivation tips or the best workouts to burn fat.<\/p>\n\n\n\n

These longer, more specific search terms are called long-tail keywords and they are a great tool for improving your blog\u2019s SEO. Long-tail keywords have lower competition rankings while still having decent search volume. That combination means that you have a better chance of showing up on the first page of search results!<\/p>\n\n\n\n

3. Perform SERP Research for Every Post <\/strong><\/p>\n\n\n\n

If you do a Google search for three different topics, you\u2019ll find that the search engine results pages (SERPs) may look completely different. Some search terms yield a simple list of websites while others include paid product ads, maps of local results, answer boxes, and more. If you want your blog to rank well, you need to know what kind of SERP you\u2019ll be appearing on and optimize for it.<\/p>\n\n\n\n

The best way to do this is to try out different keywords (don\u2019t forget about those long-tail keywords!) and see what kind of SERPs pop up. Depending on what the results are, you\u2019ll have some idea what kind of search terms yield which results, and you can make your choices accordingly.<\/p>\n\n\n\n

4. Optimize All Images for SEO <\/strong><\/p>\n\n\n\n

When it comes to a strong SEO strategy, the wider you spread your net the better. This doesn\u2019t necessarily mean loading every page with dozens of keywords, however. Instead, it means taking advantage of specific SEO opportunities to build a strong overall strategy. One thing you don\u2019t want to overlook when optimizing your blog is your images.<\/p>\n\n\n\n

A good blog is all about the content, but you can\u2019t rely solely on text for your SEO strategy. Every blog post you publish should include at least one image and it should be a good one. Depending on what topics you write about, images can do more than just break up big blocks of text \u2013 they can also demonstrate concepts and add quality to your post.<\/p>\n\n\n\n

So, how do you optimize your images for SEO? You should try to work your keywords into the image file name, the alt text, and the caption text (if you use it). The image file name and caption text are self-explanatory, but you may not be familiar with alt text if you\u2019re still new to SEO. Alt text for images is simply a description of the image that can be read by visually impaired visitors using a screen reader.<\/p>\n\n\n\n

Your alt text should be an accurate and detailed description of the image, not just a list of keywords, but if you can work in your keywords naturally, all the better!<\/p>\n\n\n\n

5. Make Use of Internal Links to Existing Posts<\/strong><\/p>\n\n\n\n

While linking to other posts within your own site is good for SEO, these links aren\u2019t as valuable as external links. Even so, it\u2019s a good idea to do it so you create a framework within your site that keeps your readers around for as long as possible. When planning a new post, think about the different posts you could potentially link to \u2013 don\u2019t just link to your most popular posts, either. Internal links can be an opportunity to boost traffic to posts that are struggling to get attention. When you create internal links, be sure to use keywords for the link and use the keyword as your anchor text.<\/p>\n\n\n\n

6. Update Existing Content to Keep It Current <\/strong><\/p>\n\n\n\n

The latest Google algorithm highly favors updated content, so don\u2019t think that once you hit the \u201cpublish\u201d button your work is done.  You\u2019ll need to revisit your old posts once in a while to make sure the content is still relevant and current then make changes as needed to keep it updated. While you should do this for all of your posts if you have time, it is especially important for those posts where you appear on the 2^{nd<\/sup> or 3rd<\/sup> page of search results so you can bump it up to page <\/p>\n\n\n\n}

When updating your existing content, there are a few different ways you can go. One option is to simply review the content and expand on some of your points. You could also beef up some of your claims with scientific evidence and an external link to the relevant journal article. Another thing you could do is add a section of quick tips at the end or scatter \u201cfun facts\u201d throughout the piece. Just don\u2019t make the piece too cluttered or spammy with keywords.<\/p>\n\n\n\n

For more details on our products and services, please feel free to visit us at: <\/strong>Article Writing Services<\/strong><\/a>, <\/strong>Content Writing Services<\/strong><\/a>, <\/strong>Blog Writing Services<\/strong><\/a>, <\/strong>Press Release Submission Services<\/strong><\/a> & <\/strong>Press Release Writing<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Please feel free to visit us at:<\/strong> <\/strong><\/a>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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