Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website\u2019s search engine visibility. <\/p>\n\n\n\n

Here are some of the most popular link building strategies:<\/p>\n\n\n\n

• Content marketing<\/li>
• Email outreach<\/li>
• Broken link building<\/li>
• Unlinked brand mentions<\/li>
• PR<\/li><\/ul>\n\n\n\n

  (Among others.)<\/p>\n\n\n\n

  Let\u2019s get into the details. Here\u2019s your beginner\u2019s guide to link building in SEO.<\/p>\n\n\n\n

  Why Is Link Building Important?<\/strong><\/p>\n\n\n\n

  The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google\u2019s most important ranking factors. <\/p>\n\n\n\n

  Google and other major search engines consider backlinks as \u201cvotes of confidence\u201d for the website getting the links. <\/p>\n\n\n\n

  Each vote suggests your content is valuable, credible, and useful.<\/p>\n\n\n\n

  So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building. <\/p>\n\n\n\n

  How To Build Links <\/strong><\/p>\n\n\n\n

  Most link building tactics and strategies fall into one of the three following buckets. <\/p>\n\n\n\n

  1. Ask for Links<\/strong><\/p>\n\n\n\n

  Asking for links is when you actively contact a website and ask them to link to yours. <\/p>\n\n\n\n

  You can ask them to link to:<\/p>\n\n\n\n

  • Blog posts <\/li>
  • In-depth guides<\/li>
  • Ebooks<\/li>
  • Visual assets (like infographics)<\/li>
  • Case studies<\/li>
  • Original research and data<\/li><\/ul>\n\n\n\n

    And so forth. <\/p>\n\n\n\n

    We\u2019ll get into how to do that later in the \u201cBest Backlink Building Strategies\u201d section. <\/p>\n\n\n\n

    2. Add Links<\/strong><\/p>\n\n\n\n

    Adding links refers to going to another website and manually adding your link there. <\/p>\n\n\n\n

    For example, you can manually add links to:<\/p>\n\n\n\n

    • Social media profiles<\/li>
    • Business directories<\/li>
    • Forums, communities, and Q&A sites (like Quora)<\/li>
    • Blog comments<\/li>
    • User profile pages<\/li><\/ul>\n\n\n\n

      And so on. <\/p>\n\n\n\n

      Note:<\/strong> Manually adding SEO links is one of the easiest and possibly least effective ways to build links. <\/p>\n\n\n\n

      These types of links often come from low-quality sources. The kind that Google doesn\u2019t want to give too much weight to. <\/p>\n\n\n\n

      Why?<\/p>\n\n\n\n

      Because you create them. And you\u2019re practically endorsing yourself. <\/p>\n\n\n\n

      Which isn\u2019t what Google is looking for when figuring out which websites deserve to rank best. <\/p>\n\n\n\n

      And since these links aren\u2019t editorially given (links you don\u2019t ask for), they carry less weight than other types of links. <\/p>\n\n\n\n

      While these links won\u2019t actively help you, they also won\u2019t hurt you. <\/p>\n\n\n\n

      Your best bet is to earn your links. <\/p>\n\n\n\n

      3. Earn Links <\/strong><\/p>\n\n\n\n

      When you earn links, other websites link to yours without you asking them to. <\/p>\n\n\n\n

      And the best way to earn links is by creating high-quality content people want to link to. <\/p>\n\n\n\n

      Links happen naturally when someone wants to link to something as a resource or helpful further reading. <\/p>\n\n\n\n

      Here are a few different types of content people tend to link to:<\/p>\n\n\n\n

      • Visual assets (infographics, charts, diagrams, etc.)<\/li>
      • Original research and data (industry studies, surveys, proprietary research, etc.)<\/li>
      • Online tools and calculators<\/li>
      • In-depth guides and tutorials<\/li><\/ul>\n\n\n\n

        And others. <\/p>\n\n\n\n

        To find more content ideas, look at your competitors\u2019 backlink profiles. <\/p>\n\n\n\n

        (Again, we\u2019ll get into the step-by-step of how to do all of this in the \u201cBest Backlink Building Strategies\u201d section.) <\/p>\n\n\n\n

        For more details on our products and services, please feel free to visit us at: <\/strong>Link Building Services<\/strong><\/a>, <\/strong>Google Adwords<\/strong><\/a>, <\/strong>Google Local Business<\/strong><\/a>, <\/strong>Web Analytics Service<\/strong><\/a> & <\/strong>Article Submission Services<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

        Please feel free to visit us at:<\/strong> <\/strong><\/a>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website\u2019s search engine visibility.  Here are some of the most popular link building strategies: Content marketing Email outreach Broken link building Unlinked brand mentions PR (Among […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[74,75,73],"class_list":["post-2503","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-google-adwords","tag-google-local-business","tag-link-building-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503\/revisions"}],"predecessor-version":[{"id":2504,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503\/revisions\/2504"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}