In the world of digital media and advertising, SEO is a fairly new development. It first emerged in the late 1990s and has since become quite a lucrative business.
Speed
It’s a known fact that the longer it takes for a page to load, the more likely a user is to click off of it, and the difference is often a matter of seconds.
In response to this, websites are working to decrease load times. Of course, this is only one possible advancement, especially since you can only get so much faster than a few seconds.
Improved User Experience and Data Tracking
Data tracking has become a bit of a dirty word in the modern world. People get the image of greedy companies looking at what they do and buy to sell them more stuff.
There’s an upside to it as well. Search engines like Google use previous searches and popular search ideas to understand what their users want to know.
Mobile Market
Mobile traffic has become more popular than computer traffic, and search engines are working to keep up with it. Google even created two different libraries of documents in its searches–one for computer and one for mobile.
The ability to better adapt to these two separate media is what’s going to help decide who’s going to be successful and who won’t. The future of SEO might be in the palm of your hand.
The Future of SEO: What we can Expect
While a game-changer is always possible, the future of SEO is likely to more emphasis on speed, mobility, and convenience. Companies will need to help people find what they want, when they want, and from whatever device they want.
SEO will also increase the percentage of your traffic that becomes leads. SEO focuses on understanding what prospective customers want to see and then fulfilling those needs. Creating a strong SEO strategy, therefore, will result in a site that is tailored more towards your target customers.
With SEO, you need to analyze your sales funnel and determine what people want to see at each stage. You will be able to map your target customer personas to their stages of the buyer’s journey, and thus create more effective content.
With content that better engages your visitors, you will be able to lead your prospects through the sales funnel more easily. Customers will be able to find the content they want and you will know how to move them to the next level. This will result in a higher percentage of conversions at each stage.
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