The purpose of online reputation management is to display your personal or business brand in the best possible light across the web. In regards to your reputation, what can be controlled with reputation management? There are certain methods that can help you control what others see about you or your business online.
Here are the various online sources and platforms where negative content can appear:
Google Searches
Many instances of reputation management start with online searches from Google and other search engines. Whether it is a search result, image, or video that appears, you’re at risk of having a negative reputation on search engines.
Public Relations
News articles are often the first thing that people see when they Google your business’s name or peruse their news feeds. Even though people are aware that fake news exists, we still tend to believe what we read in the news.
Online Reviews
Whether there are bad reviews on your website, or another website, fixing reviews can be important for businesses. Reviews play an important role with how consumers make purchasing decisions. There are many review websites that exist online including Google My Business, Yelp, Bing Places, and many more.
Images & Videos
Negative videos and images that surface online can affect the reputation of both businesses and people. Reputation management in the context of online images and videos means removing or burying them.
Social Media
Social media can be extremely damaging to reputation due to the ease of content going viral and reaching massive amounts of people. Social media platforms are used as a constant interaction, so managing your image and content and social media is important – and in cases where negative content arises, take steps to remove it, if possible.
How Hiring Reputation Management Experts Can Help
Depending on how little or how much work is needed to restore one’s online reputation and what approach (removal versus suppression) will be taken, are all factors related to pricing for reputation management.
Investing in online reputation management services ensures a return on investment no matter which area you choose to focus on. Any step toward solidifying a professional brand, whether business or personal, is a step towards benefitting your first impression on anyone who types your name or business into Google.
When working with a reputation management company in any of these areas, you should look to utilize a strategy and plan specifically designed for your needs.
A professional reputation management service will work with you one-on-one to define a course of action to either remove negative results completely or create a plan to suppress negative content with new content that helps build your brand from the ground up.
How to find a good online reputation management company
Here are a few key areas to look for when deciding which is best for you.
- Do they offer a full comprehensive scope of services?
- Are there strategies customized for each individual client and situation?
- What is their track record and do they offer case studies or client references?
- Are they specialized in the industry or following the new trend?
- Is the work results-based and in real-time?
- Do they offer transparency when it comes to pricing and services?
- Is their work guaranteed for the long-term?
- Do they offer monthly updates and reporting?
- Most importantly, how long have they been providing reputation management services?
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