When people type their queries into Google or Bing, they may type three or so words that are the critical points of their search. Often, they are not even complete sentences. After all, you are a human typing a message for a machine to decipher, so it’s easier just to type the most important points.
But as technology has changed, the way we communicate with it has changed too. According to Google, 41 percent of people who own and use a voice assistant speaker say that it feels like talking to another person.
Users speak more naturally when using voice search like they would with any other person. Using complete sentences, details, and maybe even throwing in a please and thank you (after all, it is your personal assistant).
However, some SEO specialists are still skeptical as to whether this would change our current SEO efforts. Gary Illyes from Google has made a statement saying that voice search optimization is not something to worry about.
However, based on the data and adjustments to the SEO ranking factors, and the fact that Google’s former algorithm could not decipher 15 percent of the queries due to voice search, it is safe to say that it is not something that can be completely be ignored (Remember, Google is not one for announcing updates unless they are significant).
We also speak faster than we type. Thus, voice searches come with longer search queries. In turn, that means there are more keywords for the search engines to process while still delivering the most accurate results to the user.
Voice Search Optimization Adds More Challenges to SEO
With the change in search behavior and the use of longer search queries than traditional searches, you can expect certain other features of SEO to become bigger priorities in order to rank for both voice and text searches.
If Your Website Isn’t Mobile-Friendly Yet, It Needs to Be
The trend of voice search began on mobile devices about ten years ago (we know, it makes us feel old too), and is still a huge part of how people search the web from their phone today. With 3.2 billion smartphone users, and millions more joining every year, appealing to mobile search users is essential.
Google had a major update to its algorithm to prioritize websites that are mobile-friendly for search rankings.
Now, not only is a website that is not mobile-friendly affecting your text search ranking, but it will also affect the voice search results. (For more information, read our previous blog on the 2018 Google algorithm updates).
A mobile-friendly website loads faster, and it is easier for Google’s machines to crawl, which are two important factors for SEO. Even if your website is optimized with the right keywords, voice assistants will not waste time on a site that the search engines are having difficulty crawling.
If you want to start somewhere for voice search optimization, start with a mobile-friendly website. It will not only make a difference in how your site ranks through mobile text search, but it will also help with your voice search result rankings as well.
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.Please feel free to visit us at: https://webigg.com/