Responsive web design is a hot topic nowadays and every company regardless the size and industry is working on their responsive design strategy. Responsive design gives companies opportunity to increase their sales and come closer to their users without significant investments, why, what, how?
Responsive design is the process of optimizing the layout in a way that all the important information is presented in an optimal viewing way; ease of reading and navigation with a minimum of resizing, panning, and scrolling in any kind of device or screen size. In other words, it ensures that the website is effective and easy to use on any device. This eliminates the need for a different design and development phase for each new gadget on the market.
BENEFITS OF RESPONSIVE WEB DESIGN
COST EFFECTIVE
Responsive website design can drastically cut down on development time and cost. Rather than spending the time and resources building a separate mobile website in addition to your traditional desktop website, the responsive design approach enables you to optimize your business for all the devices with a single website. One website costs less than two, and the savings can be substantial.
ENSURES A QUALITY USER EXPERIENCE
Browsing a responsive site with a mobile device you don’t have to waste time with zooming, shrinking, and pinching your screen. The site automatically adjusts to your screen size. The simplified reading and navigation drastically improves the usability of your site. For example, According to Google’s Think Insights on Mobile, there is a 61% chance that users abandon sites that are difficult to use, this means that if they quit you site they will go to your competitor’s site and you may lose the client. Your website is a marketing tool and it’s crucial to optimize it. By providing a quality user experience on all devices, you’re on the right track to keep your visitors satisfied and coming back for more.
HIGHER RANKINGS IN GOOGLE SEARCH
In April, 2015 Google officially claimed that responsive design will affect search rankings on mobile devices. Why it is important for Google? Because google’s mission statement is “ to organize the world’s information and make it universally accessible and useful.”Aug 20, 2015 and this is exactly what responsive design offers: clean and user-friendly layout.
EFFICIENCY
It reduces operational efforts by improving efficiency. One update to the website cascades across all device types, rather than updating separate desktop and mobile websites. If you have multiple versions of your website that you’re tracking in Google analytics think of all the time and money you can save by condensing it all into one report.
ON-THE-GO ACESS
With smartphone sales on the rise, people want to be able to visit your website and find what they need easily and fast while they’re “on-the-go” and enjoy this experience rather than freaking out from poor navigation experience.
INCREASES SALES AND CONVERSION RATE
Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel. Having a website that looks clean, modern, sleek, and easy to ready creates customer satisfaction and builds trust and trust builds revenue. Your responsive website makes it easier for users to Shop Online. If you’re selling anything on your website, a responsive design makes it super easy and enjoyable for users to browse and shop.
TIME-TO MARKET
Critical benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site. Nowadays you need to adapt to the changing trends fast.