Advanced SEO Tips Every Blogger – Part 1

No matter what online platform you’re using, search engine optimization (SEO) is a must. Relevant keywords, quality content, and social media marketing are all important aspects of running a successful online business. If you want your blog to stand out from the competition and to really rake in the dough, follow these 12 advanced SEO strategies.

There’s no point in having a blog for your business or website if no one sees it. Search engine optimization is just as important for a blog as it is for any other website, so you’ll want to take your time planning a detailed SEO strategy.

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1. Start with Strong Keyword Research

If you have your own blog, you may not be tied to set-in-stone deadlines. Even so, most bloggers find that it helps to plan out their posts so there is ample time for research and brainstorming. In addition to thinking about what you’re going to write, you should also perform some keyword research before you actually start to write. Why? Because keywords are the driving force behind SEO.

When you sit down to do some keyword research, there are two ways to go. One option is to come up with some topic ideas yourself and then do the keyword research for that topic. Another option is to research trending topics in your niche (and on your competitor’s blogs) and then do some research to see which keywords offer the greatest opportunity.

There are plenty of free online tools you can use to do keyword research, so take advantage of them! Create a list of potential keywords and make note of their competition ranking and search volume. You want to strike the right balance between finding keywords that people are searching for and keywords that don’t already have a ton of content. It’s a skill you’ll have to develop, but it will all start to make sense as you see how different blog posts perform when you get around to doing a site audit.

2. Take Advantage of Long-Tail Keywords

As you do your keyword research, you’ll find that certain keywords have a great deal of competition. For example, if your blog is about fitness and you type something simple like “fitness advice” into your Google search bar, you’ll get hundreds of thousands of results. You’ll see big names like Men’s Journal and Self.com on the first page of search results – names that you can’t possibly compete with.

So, how do you work your way into the first page of Google search results? By taking advantage of long-tail keyword opportunities.

Using “fitness advice” as an example, a long-tail keyword would be a string of words you put into the search bar to find specific information. If you think about it, people probably aren’t going to be searching for general fitness advice anyway – they’ll be looking for advice about specific fitness topics such as exercise motivation tips or the best workouts to burn fat.

These longer, more specific search terms are called long-tail keywords and they are a great tool for improving your blog’s SEO. Long-tail keywords have lower competition rankings while still having decent search volume. That combination means that you have a better chance of showing up on the first page of search results!

3. Perform SERP Research for Every Post

If you do a Google search for three different topics, you’ll find that the search engine results pages (SERPs) may look completely different. Some search terms yield a simple list of websites while others include paid product ads, maps of local results, answer boxes, and more. If you want your blog to rank well, you need to know what kind of SERP you’ll be appearing on and optimize for it.

The best way to do this is to try out different keywords (don’t forget about those long-tail keywords!) and see what kind of SERPs pop up. Depending on what the results are, you’ll have some idea what kind of search terms yield which results, and you can make your choices accordingly.

4. Optimize All Images for SEO

When it comes to a strong SEO strategy, the wider you spread your net the better. This doesn’t necessarily mean loading every page with dozens of keywords, however. Instead, it means taking advantage of specific SEO opportunities to build a strong overall strategy. One thing you don’t want to overlook when optimizing your blog is your images.

A good blog is all about the content, but you can’t rely solely on text for your SEO strategy. Every blog post you publish should include at least one image and it should be a good one. Depending on what topics you write about, images can do more than just break up big blocks of text – they can also demonstrate concepts and add quality to your post.

So, how do you optimize your images for SEO? You should try to work your keywords into the image file name, the alt text, and the caption text (if you use it). The image file name and caption text are self-explanatory, but you may not be familiar with alt text if you’re still new to SEO. Alt text for images is simply a description of the image that can be read by visually impaired visitors using a screen reader.

Your alt text should be an accurate and detailed description of the image, not just a list of keywords, but if you can work in your keywords naturally, all the better!

5. Make Use of Internal Links to Existing Posts

While linking to other posts within your own site is good for SEO, these links aren’t as valuable as external links. Even so, it’s a good idea to do it so you create a framework within your site that keeps your readers around for as long as possible. When planning a new post, think about the different posts you could potentially link to – don’t just link to your most popular posts, either. Internal links can be an opportunity to boost traffic to posts that are struggling to get attention. When you create internal links, be sure to use keywords for the link and use the keyword as your anchor text.

6. Update Existing Content to Keep It Current

The latest Google algorithm highly favors updated content, so don’t think that once you hit the “publish” button your work is done. You’ll need to revisit your old posts once in a while to make sure the content is still relevant and current then make changes as needed to keep it updated. While you should do this for all of your posts if you have time, it is especially important for those posts where you appear on the 2^nd or 3^rd page of search results so you can bump it up to page

When updating your existing content, there are a few different ways you can go. One option is to simply review the content and expand on some of your points. You could also beef up some of your claims with scientific evidence and an external link to the relevant journal article. Another thing you could do is add a section of quick tips at the end or scatter “fun facts” throughout the piece. Just don’t make the piece too cluttered or spammy with keywords.

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