Advanced SEO Tips Every Blogger – Part 2

No matter what online platform you’re using, search engine optimization (SEO) is a must. Relevant keywords, quality content, and social media marketing are all important aspects of running a successful online business. If you want your blog to stand out from the competition and to really rake in the dough, follow these 12 advanced SEO strategies.

There’s no point in having a blog for your business or website if no one sees it. Search engine optimization is just as important for a blog as it is for any other website, so you’ll want to take your time planning a detailed SEO strategy.

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7. Write Guest Posts and Obtain Backlinks

As a blogger, you have the freedom to choose what you write about and you can link to other posts on your site to increase value for your readers. What you really need to do, however, is get links from other reputable blogs back to yours – this is called backlinking and it is an important part of any successful SEO strategy. But how do you do it?

One way to get backlinks to your blog is to write a guest post for another blog. If you go this route, make sure it is a relevant blog – one that is in the same or a similar niche to yours. This ensures that the people reading your guest post will actually be interested in it and in following the link to your blog. It doesn’t hurt, however, if writing guest posts earned you some attention from a new audience.

So, how do you go about getting a gig as a guest blogger? Take the time to do some research to find other blogs that cover topics similar or complementary to your own then reach out to the owner about writing a guest post. Once you get approval, take some time to familiarize yourself with the blog and with the kind of content they publish so you can create a detailed pitch.

Unfortunately, you’ll probably find yourself dealing with a few rejections along the way, especially if you’re targeting blogs with a high readership. Just stick with it until you’re successful and then do a good job on the first one so you can get more.

8. Collaborate with Influencers

The goal of SEO is to make your blog appear on the first page of search results, so you have the greatest chance of reaching your target audience. While you should be optimizing your site for your target audience, you also want to expand your audience every opportunity you get. In addition to doing guest posts, you should also think about featuring influencers in your niche on your blog.

So, how do you collaborate with influencers on your blog? One way is to do an interview and write up a summary of that interview. You could also feature a quote from an influencer in one of your relevant posts or use some of their content as a reference in yours. When you do things like this, look for an opportunity to communicate directly with the influencer and see if you can get them to share the blog post with their own audience.

9. Experiment with Different Formats

If your blog is cluttered with content and difficult to navigate, it isn’t going to perform well. One of the main goals of SEO is to keep your readers on your site for as long as possible. If your site isn’t formatted well, readers may become frustrated at how difficult it is to find what they’re looking for that they end up leaving and going to the next result on the SERP.

Every blog is unique, so the format that works for one blog may not work for another. Don’t be afraid to experiment with different formats to see which one works best for you. Play around with different elements like infographics, videos, images, podcasts, and more. Trying out a new kind of content might inspire you or open up your blog to an entirely new audience.

10. Consider Creating a Mobile App

We’ve already talked about the importance of optimizing your website for mobile users, but you may also want to consider creating a mobile app. Mobile apps work better for some applications than for others, but it never hurts to consider the possibility. You may even want to brainstorm some ideas then sit down and talk with an app developer to discuss your options. It’s unlikely that you’ll have the skills or the time to develop the app yourself.

While creating a mobile app is great, it can also be very expensive. If you think that it will really boost traffic and open your blog up to a new audience, it may well be worth the cost and the effort. If you aren’t sure, take the time to examine other options for improving your SEO before you spend a small fortune developing an app. If you have the money, a mobile app could be a great tool to have in your long-term SEO plan.

11. Perform Competitor Research for Keywords

Before you write a new post, you need to do your keyword research so you know how to optimize the post for SEO. In addition to doing keyword research for your own posts, however, you should also keep an eye on the keywords your competitors are ranking for. Online tools can help you identify the top-performing keywords for any given site so you can check up on your direct competitors as well as some of your lower-level competitors.

But what do you do with that keyword research? One thing you can do is try to steal the top slot on SERPs for the keywords your competitors are ranking for. If you notice that your competitor is ranking well for a low-competition keyword and you already have some content relevant to the keyword, consider making some updates to that content to further optimize the post.

You can also use competitor research to identify gaps areas where you might be able to slide into the top spot by writing a new post that is optimized for one of the keywords your competitor is not ranking well on. The options are endless, so take the time to familiarize yourself with the competition and what they are doing well so you can emulate it and improve upon it on your own blog.

12. Complete an SEO Audit

If you want to make significant improvements to your blog (and to its performance), you need to know exactly what is and is not working. You may already have some idea which posts are your most popular, but have you recently completed an in-depth audit of your entire site to see where you have opportunities to make improvements? If not, it might be time.

Generally speaking, an audit is an examination of your existing blog content and structure which includes various metrics for its performance. An SEO audit in particular looks at those specific aspects of site performance which can help you create new goals for future content in addition to providing guidance for how to update or upgrade your existing content for better search results.

When performing an SEO audit, you’ll want to look at how well each post is optimized for keywords and whether those keywords are still ranking well. You’ll want to make sure your SEO meta titles and descriptions are completed and current, and you want to check your page URLs as well. Make sure your image alt tags contain relevant keywords and include both internal and external links in your posts as much as possible.

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