Content Marketing-led Strategy
As an IT support company, you have a huge scope for the type of content you can share to attract more clients.
You’re in a position to target the kind of questions your ideal customers search for before they convert, as well as targeting keywords and phrases colder leads may search while they’re fixing their own tech, and then entice them in with a compelling call to action or a great mailing list offering.
Depending on whether your ideal customer is someone looking for an IT support company for their personal tech, or someone looking for an IT support company for their business, your content will be slightly different.
Later in this guide, we’ll cover how you can conduct keyword research to find out the type of questions your ideal customer is searching for.
Blogs and Guides
Blogs and guides will be one of the cornerstones of your content marketing strategy.
Potential customers will likely find your website looking for basic tech support for their company and then realise that they need to hire an IT support company full time.
Start by thinking about the types of questions your customers ask you or the questions they ask before becoming your customers.
This could be things like “work PC won’t boot up” or “office Wi-Fi problems”.
These are relatively simple queries, but they could be the start of someone realising their company needs IT support.
They may make other adjacent searches too, such as “best company PCs” or “best office printer”. These searches show someone who could be about to upgrade their business’ tech and may need ongoing support.
Even if you don’t sell PCs and printers as part of your service offering, you can use your blog to make recommendations to these searchers and include CTAs throughout your guides to encourage the reader to consider an ongoing tech support service for all their new kit.
Infographics
Infographics are the ideal way to explain complex ideas in a way that’s easier to understand. This can be great for sharing a step-by-step tutorial on how to do simple tech repairs yourself or explaining the complexities of installing a server in an office.
Including useful infographics in your blogs can also help you to get quality backlinks in the future. If you have a great infographic, others who share it will link back to you when they share it in their own guides.
Website and Search Engine Optimisation-led Strategy
Your website is a key element in your wider marketing strategy. Without a good website, your digital marketing efforts could go to waste.
Your website needs to represent your best salesperson. Keep this in mind while adding your calls to action and unique selling points.
Conversion Rate Optimisation
Improving the digital marketing strategy for your IT support company will drive more traffic to your website, so you want to make sure your website is optimised to convert that traffic.
There are a few ways you can convert the traffic that lands on your website, depending on the stage of the buyer’s journey they are at.
For your main CTA — we suggest having two — one for those who are ready to convert and those who want to learn more.
Search Engine Optimisation
Now you’ve got a conversion-optimised website; you need to increase your traffic. One way to do this is via search engine optimisation (SEO), which will help you appear higher in search results for various search terms.
As covered in the content section, targeting the right keywords is essential when it comes to SEO.
Keyword Research
You will need to target a variety of keywords, including both short and long. Shorter keywords are around one to two words, whereas longer keywords are often the phrases your target customers search while looking for IT support services.
Shorter keywords are usually best suited to service pages and longer keywords work best for blog content.
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