We could go on at length and delve into some pretty technical concepts of the many, many elements of UX that affect SEO. But rather than go all in right away, let’s begin by talking about three of the most important elements of UX for SEO.
Responsive Design
We know that the percentage of internet users that are initiating searches from their mobile devices is an ever growing number. Investing in web design that appeals to the mobile consumer was a necessity last year and it is absolutely non-negotiable in 2022.
This means that web design needs to be flexible enough to provide a seamless brand experience every time someone visits your website, regardless of the device they’re using. This consistency is important to UX and responsive web design provides this. Google hasn’t said specifically that responsive design websites will get rewarded over others with a separate mobile optimized site, but they have said that responsive design is the preferred, suggested path to take with web development.
Speed
It seems that the need for speed pops up every time SEO is mentioned. This is because site speed is a crucial element of UX and it affects several ranking factors that matter to your SEM performance. For starters, today’s consumer has little patience when it comes to waiting for a site to load. If they’ve clicked on your website through search engine results, it’s insanely easy for them to back out and click on another if your load speed passes the magic threshold of 3 seconds.
Furthermore, a lagging site increases bounce and can make it difficult for visitors to consume content or navigate to the pages that are important for moving them along the customer journey. Bounce rates matter to SEO, so doing everything you can to boost speed is key for performance.
Quality Content
Long gone are the days when web content was nothing more than a delivery vehicle for SEO keywords. Your audience wants nothing to do with content that provides little in terms of value or relevancy. Search engines have also become very sophisticated in the art of picking up on spammy content and businesses that indulge in such strategies will take a hit in the SEO department.
On the other hand, focusing on quality content elevates UX in multiple ways. Obviously, quality content is more meaningful to the person consuming it and this means that they’ll be more likely to linger on your site, make return visits and share your content on other platforms. This is a win-win situation from every angle, including the boost you’ll get in SEO.
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