Elements Your B2B Website Design Should Include
The following are important website elements that should be included in your B2B web design:
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1. Engaging Homepage
The homepage of a B2B website is, debatably, the most critical element of successful site design. It’s generally the page where visitors start, acting as a “welcome wagon” for the rest of the website. Designing an engaging homepage can be challenging because site visitors typically decide whether to stay on the site or bounce within just a few seconds.
The header on your homepage may be the only thing that a visitor reads before deciding to stay or go. To make sure viewers stay, tell them briefly and precisely what you do and for whom you do it – “we do X for Y.” This is your value proposition. This may seem uncreative, but it’s the most effective way to get your value proposition seen before viewers decide whether or not your site is where they need to be.
Other recommendations for homepage design include:
- Proof – Show visitors that other customers like them trust you and use your products or services. Do this with customer testimonials, case studies, or customer logos.
- Differentiation – Tell or show site visitors what sets your brand apart from competitors. Why are you the best choice for them?
- Calls-to-action – Make the next step of the sales path clear to visitors with thoughtfully placed CTAs.
2. Section for Products and Services
Your B2B website design must include a section devoted to the details about your products and services. Start with a landing page that provides an overview of what you have to offer. Next, site visitors should have the option to go further and navigate to individual pages with more information about each product or service. Product pages should be engaging but concise. Paragraph after paragraph of details about a product is often overkill at this point. Instead, they should consist of short bits of content, with photos, videos, or illustrations to support it. You don’t have to provide all the information, just enough to help educate and motivate visitors, so they take action, like picking up the phone or filling out an online form.
3. Properly Placed CTAs and Contact Information
Never make a website visitor hunt for a way to contact you or buy your products. You must make buttons, chat features, pop-ups, and contact information clearly visible on your B2B website. Even when potential customers are interested in your products and services, if they can’t find how to make a purchase or reach you with questions or concerns, they are likely to look to your competitors who make it easier.
4. High-Quality, Valuable Content
It’s easier to sell to an audience that is well-informed, so providing them with valuable content about your products and services and their industry is essential. Blog posts, guides, white papers, and webinars will encourage prospects to become customers. However, it isn’t simply enough to make high-quality content available; you have to provide them attractively. If it doesn’t look professional and polished, site visitors may not ever click on your content to read it.
5. Contemporary, Cohesive Design
Website design trends change rapidly in today’s digital world, so you need to make sure to keep your site updated and relevant. Experts agree that businesses should have their websites redesigned every three to five years and more often if your site has become stale. When other sites look much sleeker, with essential features that yours doesn’t have, you should get it updated ASAP.
Additionally, it’s important to be sure that your site design elements are consistent with your current branding. Maintain consistency with fonts, colors, illustrations, and image style on your website and other marketing areas like brochures and other print materials.
For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design.
Please feel free to visit us at: https://webigg.com/