Show what you do in a creative way
Focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that your most important asset (and downfall) on this social media network is visual content.
If your business is service-oriented, focus on showcasing the process behind providing the service. Show your company culture, share your mission with the world, or simply share some tips and how-to’s.
There are lots of different formats you can take advantage of to do this on Instagram – it’s possible to upload photos, short videos (similar to GIFs, called Boomerangs) and videos up to one minute in length.
Try Instagram Stories
Instagram Stories have a slideshow format and are only live for 24-hours (though they can be added to your profile as highlights, showing up on your profile even after the original Story disappears). This feature is a direct competitor to Snapchat’s Stories and is continuously being developed by Instagram.
These are some of the benefits of using Instagram Stories for brands:
1. Stories are prominently displayed at the top of follower timelines just under the Instagram logo.
2. They can be used to capture behind-the-scenes content that doesn’t have to be as high in quality as regular posts.
3. Stories make it easy to experiment with different content types including photo, short video, Boomerang (GIF-like image), video filmed backwards (Rewind) and live video.
4. Tagging other accounts, e.g. @instagram in Stories is ideal for collaborators and influencer marketing.
5. Fun additions like face filters, text and stickers help you edit images on-the-go.
6. Story search for hashtags and locations make them more discoverable.
7. All photos and videos you add will play in the sequence they were added and you can add as many as you like.
8. Instagram Stories adverts became available to all businesses globally in March 2017. You can use these to target new audiences and add CTAs to your collages which can be especially useful for promotions.
Try IGTV
Instagram IGTV is a feature which allows users to upload long-form videos to the platform. IGTV videos are longer, giving you plenty of opportunities to create fun, fresh and engaging video content for your or your clients brand.
Here are some of the benefits of using Instagram Stories for brands:
1. IGTV videos can be from 60 seconds up to an hour long, leaving plenty of space for creativity.
2. The “Following” tab in IGTV, allows your fans easy access to your new content. Followers will also be alerted you post something new.
3. IGTV acts as an extra platform to showcase your video content, meaning that it’s more likely to get seen.
4. IGTV videos can be incorporated into the newsfeed with one-minute previews, increasing visibility and discoverability.
5. Instagram users can leave comments on IGTV videos which will be visible to others, as well as like them, providing valuable social proof.
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