With the advent of Penguin, Panda, and all subsequent changes to Google’s algorithm, what was considered “normal” SEO back in the day became black hat [...]
Comments Off on Why Blogging Is a Rewarding Experience
Blogging is a great starting point for your inbound marketing strategy. It can help you produce a lot of good content that your customers and prospective [...]
Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may [...]
If your business depends on traffic from organic search, then you're probably paying very close attention to the changes Google made over the weekend to its [...]
Comments Off on Email Marketing vs. Social Media Marketing
Email is alive and kicking, but so is social media. Neither is dead, dying, or going anywhere anytime soon. So, if both channels are sticking around, which one [...]
Comments Off on Why is Online Reputation Management Important
You likely are aware of online reputation management (ORM), but there are many misconceptions about it floating around. Some businesses assume that it’s all [...]
The Role of a Web Designer
It’s understandable why people are confused by the term “Web Designer”. The role of a web designer has evolved quite a bit, [...]
Comments Off on Benefits of CSS in Search Engine Optimization
Cascading Style Sheets (CSS) is a style sheet language that permits web designers to attach style like spacing, color, font, etc. to HTML documents. Cascading [...]
Comments Off on Why Should You Take Google Partners Certification Exams
The Google Partner certifications are proof of a digital marketer's competence in using AdWords and Analytics, which can be used on your CV and LinkedIn [...]