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WordPress and WooCommerce

What is WordPress? WordPress is a content management system. WordPress is therefore analogous to “Windows” on your PC WordPress has core [...]

How is SEO Important for Marketing?

1. Visibility and Ranking  The most important function of SEO is increasing visibility, which is one such function that helps in converting prospects [...]

Digital marketing tips for small businesses – Part 2

3. Create a Google My Business listing and improve customer reviews As a small business owner, your reputation could be the difference between gaining or [...]

The future of digital marketing

It’s no secret that digital tools have rapidly accelerated the evolution of marketing as we know it. Just a few years ago, digital marketing involved [...]

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound [...]

What Is Link Building?

Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant [...]

Key Content Marketing Trends

Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and [...]

Targeted marketing

One critical aspect of targeted marketing is convincing your prospect. However, how can you convince someone you don't know? Whether in virtual assistants, [...]

Why Manufacturing Companies Need to Improve Their Marketing Strategy

While many manufacturing companies have a track record of innovation and flair when it comes to their marketing, it is also fair to say that some [...]

What is HTML?

HTML is a language that allows you to create websites, web pages, and apps. It is very simple to use and understand. Business stakeholders, project managers, [...]