One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a [...]
"Should my business be using Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?" I get that question all the time. And of course, [...]
As marketing has evolved, so has the language we use as marketers. We're all guilty of tossing around various jargon and acronyms on a daily basis that often [...]
Comments Off on Online Reputation Management – Part 1
Remember, however, that online reputation management is usually a long term process, and could take about six months or more to complete, requiring about two [...]
Comments Off on What advanced SEOs need to know about algorithm updates
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see [...]
Comments Off on Creating and Growing Your Personal Brand
Why Personal Brands Are for EveryonePersonal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own [...]
1. Structure the content in your head before you write it.While nobody is saying you need to sit down and create a “brain map” of your various ideas, [...]
Comments Off on Everything You Need to Know on Social Media for Small Business
You’ve launched your website, opened your doors and created a Facebook Page for your new small business, but what’s next? It’s time to get people aware [...]
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search [...]
Comments Off on Basics of Online Reputation Management
If you are in business, you already know reputation management is vital to your success. When everything is going your way and the press is positive, life is [...]