Online Marketing India

Highlighting Great Experiences in Google Search

Believe that providing information about the quality of a web page's experience can be helpful to users in choosing the search result that they want to visit. [...]

Vital SEO first steps for a new website – Part 1

There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation [...]

Social Media – Get to Know Your Customers

The more your customers interact with your company on social media, the more you learn about them. On a basic level, the content they interact with gives you [...]

The effects of voice on SEO

Voice is, therefore, transforming our approaches to technology and the internet, but what impact is it having on search engine optimization? Natural [...]

TECHNIQUES THAT FALL UNDER BLACK HAT SEO

Those who practice black hat SEO rely on breaking the rules to rank higher, and although this can be effective, you can end up having your website blacklisted. [...]

Are Meta Tags Important?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They [...]

Tips for Improving Your Content Marketing Strategy

Research from the Content Marketing Institute shows that 81% of businesses who document their content marketing strategy align their teams around two things: [...]

Why You Should Choose PPC Ads

With so many different advertising options available, many marketers wonder whether it is really in their best interest to choose PPC ads over other [...]

Types of Keywords Every Marketer Should Know

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most [...]

Mastering Instagram for business – Part 1

Show what you do in a creative way Focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers [...]