Online Marketing

Difference between HTTP and HTTPS

Casual users rarely notice them, but HTTP (or, http://) and HTTPS (https://) are both options for the start of a URL, showcasing an important difference in all [...]

Benefits of Content Marketing

Better SEOIn the past, “keyword stuffing” was a way to dupe search engines into ranking your page higher in their results. now, search engines like Google [...]

Analytics and How It’s Changing Digital Marketing

Data science and machine learning are quickly transforming every industry. From fashion to finance, these technological capabilities are empowering users by [...]

HTTP vs HTTPS

Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to [...]

DOES MY WEBSITE NEED A BLOG

The answer to that is a big, fat “absolutely!” Let me give you two huge benefits blogging can offer for any business. Yes, any business.MAXIMIZED ORGANIC [...]

What is Social Media Reputation Management

Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand to improve [...]

Why SMO is Important

Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the [...]

Web Design Trends To Watch For In 2019 Part 2

Creatively Utilizing Color BrandingA web design trend that we are loving is the multiple color branding look. Companies like Camden Town Brewery are moving [...]

Essential Elements of an Effective Blog

A blog post that attracts clicks, likes, and shares. A blog post that gets read all the way through – and has a real effect on readers, whether that means [...]

What’s the Difference between SEO, SEM, and SMM

SEO - Search Engine OptimizationSearch Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online [...]