Search engine marketing

Google’s New Algorithm Update Means New SEO Best Practices

Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes [...]

Top 10 Current Ranking Factors for Google

A Secure and Accessible Website Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s [...]

Mastering Instagram for business – Part 2

Create a winning profile As a company, you probably do a whole lot of things and offer even more solutions. Don’t get too caught up in fitting all of that [...]

Difference Between an SEO Job and SMO Job

“Search Engine Optimization” - SEO is all about optimizing your website to get better rankings in the search results. The main objective of SEO is to [...]

The importance of online reviews

In today's digital marketing age, how would you feel as a small business owner if you found out that 90% of customers state that their purchasing decisions [...]

Why Google Ads Will Help You Reach New Customers – Part 2

Google Adwords Enables you to Follow Your Customer with Retargeting You’ve seen it, I’m sure. You visit a site, stay on it for a while, and then leave. [...]

Critical SEO Metrics that you should check – Part 1

Organic Traffic All the SEO effort in the world is useless unless it actually brings you traffic. Tracking your organic sessions over time is one of [...]

WhatsApp Marketing Benefits your Real Estate Business

Today more and more marketers are using the WhatsApp marketing strategies to target their audiences. Whatsapp marketing is the new trend that all social [...]

SEO vs. SEM

As you learn more about increasing your company’s visibility in search, you may come across another term for the process: SEM. And while some marketers use [...]

Social Media Networks Beyond Facebook & Twitter to Test

With that in mind, here are five additional social media networks you should try: Pinterest Snapchat LinkedIn Quora Reddit And now, some advice [...]