Just as you would not try to connect an iPad to a dial-up Internet connection, some SEO strategies no longer accomplish what they did in the earlier days. Here are five strategies that are beyond resuscitating:
1. Keyword Stuffing
Yes, there was a time when business owners were told to focus on using a keyword in as many places as the keyword could fit. The goal was to make the keyword appear as many times as possible, regardless of how these additional keywords would impact the reader of the keyword saturated article.
2. Focusing on Search Engines Instead of Customers
It is practically impossible to outsmart Google and other search engines. Rather than waste your time, money, and effort trying to outmaneuver the bots, take the information you get about Google’s latest updates and use it to your advantage.
If you are unsure if your content is up to standard, read it to see if it answers questions a visitor might ask. Also, take an honest look to see if your content is better than the content already available.
3. Creating a Bigger Website
In today’s virtual marketplace, bigger is not always better. However, striving to be better is always your best bet. The days of cramming a website with useless content are long gone.
The idea of emphasizing your web pages’ quality makes perfect sense when you consider the fact that Google is not ranking your website as a whole entity. Google is ranking individual web pages based on how well they answer queries based on keywords.
4. Building as Many Links as Possible
Link building is still a vital part of any website’s ranking. However, it is not enough to have a vast number of links in 2021. You need your links to be relevant. So, if you are still focusing on the number of your links instead of the quality of the links, stop it. Try reaching out to a solid authoritative website in your niche and work out a mutually beneficial situation with them. Links created this way will help your organic rankings.
5. Stressing Over the Number One Spot
There was a time when being number one on the SERPs was the key to success. While it still matters, especially in voice search, which suggests fewer options, other factors strongly correlate to improved traffic.
When you look at a search results page, the number one ranking web page is rarely at the top. Searchers are far more likely to see one or more paid ads, featured snippets, and other information before they notice the top-ranking site.
A good plan for businesses today is to put more effort into boosting their click-through rate. To do this, create meta descriptions that answer the visitors’ questions or write some attention grabbing headlines.
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