What is an ecomm
An ecommerce platform is designed for online stores – small to enterprise – to manage their businesses in a complete software solution. In this platform, companies can run their own website, marketing, operations, and sales – allowing them to run their business and centralize their operations.
What’s the difference between a marketplace vs ecommerce?
An ecommerce website is different from a marketplace in terms of ownership and customization.
A marketplace is a platform for all sorts of online retailers to sell their products on-site, with no personalization of site features – just displaying, selling, then shipping. An ecommerce platform allows sellers to personalize their own website according to their business needs.
How does an ecommerce platform work?
Most of the processes of an ecommerce platform are automated, but starting an ecommerce business requires you to understand each step of this process.
First, you can customize your store systems from available payment options, product management, and customer service. Once set, you can display all your products on the website while placing them under categories, providing product dimensions, details, and images. Organizing each of your products into the website will streamline the user’s journey.
A potential customer can be led to your product through search engine results, paid advertisements, or organic traffic. The customer can add the product to the digital cart and decide when to checkout and ship the product.
What are the benefits of having an ecommerce platform?
Ecommerce platforms help you streamline the user experience (UX) from product discovery to checkouts via essential features including product catalogs, security, and flexible payment methods.
Ecommerce platforms also have plugins that help you to steer customers to the most profitable products – leading to more sales. You can have a more effective customer service system, have a 24/7 global reach, and build your brand recognition in a more personalized online store.
How to choose the right ecommerce platform?
Having an ecommerce website isn’t as simple as putting your products on shelves and waiting for a sale. Just as launching a brick-and-mortar store, you need strategic planning in building your ecommerce business.
You might be attracted to some ecommerce platforms that offer affordable plans, but it’s not just the budget that you should be considering.
Here are the factors you’ll need to consider and have some research on before committing and choosing an ecommerce platform:
- Cost of Implementation
- Number of Features or Available Extensions
- Customer Service Features
- Payment Options
- Security
- SEO Considerations
- Data-driven Analytics
- Web Design Personalization
- Mobile-friendliness
Not all features may apply to your business so choose a platform that works suitably with the highlighted features of the ecommerce platform.
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