In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions. So how can you rise up from the competition and ensure your business is doing everything it can to succeed? By using social media, of course. Below are 20 reasons why you should implement social media into your business’s marketing strategy.
1. Builds Brand Awareness and Recognition
Gaining brand awareness and brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Many shoppers even have certain degrees of brand loyalty, which leads to long-term business benefits. Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
2. Generates Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about your brand, products, and partners. Take this example from Xbox Game Pass on Twitter. They simply tweeted to announce the availability of one of their games on EA Play. By doing this, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
3. Helps Understand Your Target Customers’ Interests
You need to know what your target customers are interested in if you’re going to try to reach them effectively. You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what’s important to your audience while identifying trends they’re following. You may also learn about what they’re struggling with, which can help you create content addressing those pain points.
4. Provides Platforms to Tell Your Brand’s Story
Using social media is a great way to share your brand’s mission and share stories. Effective storytelling can have a great impact on your brand’s image. These stories can be simple or extensive depending on what you think will be most effective.
5. Helps You Gather Data About Your Audience
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.
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