Why responsive design matters and other design considerations

Web pages should be viewable on any device without sacrificing information or requiring multiple URLs. But there are benefits beyond user experience. These are just a few of the main reasons why RWD is crucial when it comes to web development.

  • Increased mobile usage: people are using their smartphones more than ever before to browse the internet. In fact, mobile traffic now accounts for over 50% of all internet traffic. This means that if your website is not designed for mobile, you could be losing out on a lot of potential visitors.
  • Improved user experience: responsive design ensures that users can access your content no matter what device they are using. This is important as users are more likely to engage with and return to a website that is easy to use.
  • Faster development: a single webpage for all devices is easier for the developer than making a half a dozen versions of a same webpage for target devices.
  • Easier to maintain: a single website as compared to several is much more manageable over time.
  • Design is future-proof: RWD works on future devices with different screen sizes with little or no change.
  • Better SEO: Responsive web pages are easier for browsers to crawl and index, meaning that the content is more readily and accurately depicted in search results. Google Chrome specifically points to RWD in its documentation on SEO best practices.

When designing a responsive website, there are some key considerations to keep in mind. We decided to stick to the basics in this article, but there are other design aspects, and we’ll list them briefly here.

  • Device capability media queries: These are media queries based on the capabilities of the hardware used to load the webpage.
  • Responsive images: Including media assets with fixed resolutions means that percentage-based scaling must be used to resize them in an accessible way.
  • Responsive data tables: Since data tables can require a lot of screen real estate, it can be challenging to reformat them in a meaningful and visually appealing way. This may include charts, graphs, or re-oriented tables.
  • Responsive navigation menus: This is most readily apparent on mobile; many navigation menus are converted to dropdown menus that are easy to scroll through on a mobile phone screen.
  • RWD frameworks: There are plenty of frameworks for web development, but among the most popular are Pure CSS, Montage JS, and Bootstrap.

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